Attracting wrong applicants
When a business posts a job and gets flooded with resumes from people who are unqualified or a bad culture fit. This forces the owner to waste dozens of hours reviewing applications that never had a chance.
Hiring is a universal pain point. The solution (better writing and filtering) is low-tech and easy to learn, but the value to the business owner is massive because it saves them weeks of frustration.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because sifting through 200 bad resumes is a nightmare.
Business owners hate the hiring process because it distracts them from making money. They are terrified of making a bad hire, which can cost tens of thousands of dollars. They will happily pay to filter out the noise and only talk to qualified candidates.
Three Ways to Monetize
Proven entry points for this market.
Job Post & Filter Checklist
A quick guide on exactly what to write in a job ad to repel bad candidates and attract good ones.
Easy low-risk purchase that instantly improves their next job posting.
The 'A-Player' Hiring Copy Kit
A suite of templates including job descriptions, application forms, interview scripts, and polite rejection emails.
Saves the client 20+ hours of writing and makes them look professional.
Candidate Screening Service
You rewrite their job ad and set up a simple form process to filter applicants. You hand them only the top 5 resumes.
Complete relief for the owner. They only spend time interviewing the best people.
Execution Plan
Start by fixing one job post.
Find a local business with a generic 'Help Wanted' sign or a boring online post. Sell them your $27 Checklist or offer to rewrite that specific ad for $99. Once they see better applicants coming in, upsell the full screening service for their next hire.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop interviewing people who clearly didn't read your job description"
"How to repel time-wasters and attract A-Players automatically"
"The 'Velvet Rope' method for hiring your next superstar"
"Why 'casting a wide net' is actually destroying your hiring process"
"Cut your resume review time by 90% with this simple filter"
"The exact job post template that scares away lazy applicants"
Don't want to build
this yourself?
We will transform this opportunity into a signature digital asset tailored to your brand.
Zero writing required.
Limited spots available per month