Dependence on one marketing channel
When a business relies entirely on one source for customers—like just Facebook Ads or just word-of-mouth—they are incredibly vulnerable. If that channel changes or breaks, their revenue hits zero overnight.
A critical 'survival' problem. Learning a new marketing channel takes some effort, but business owners are desperate to reduce their risk, making this highly lucrative.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because relying on one app is gambling, not business.
If a business depends 100% on Instagram and their account gets hacked or the algorithm changes, they go out of business instantly. They pay for 'insurance'—diversifying their traffic so they are safe no matter what happens to one platform.
Three Ways to Monetize
Proven entry points for this market.
The Platform Risk Assessment
A simple scorecard that shows a business owner exactly how vulnerable they are and lists 5 quick ways to diversify.
An easy 'foot in the door' product that highlights the danger and positions you as the safety expert.
Cross-Channel Repurposing Kit
Templates and workflows showing how to take content that works on one platform (like TikTok) and instantly use it on another (like YouTube Shorts or Pinterest).
Sells the dream of 'double the traffic for the same amount of work' while solving the diversification problem.
New Channel Launch Service
A done-for-you service where you set up their second marketing channel (e.g., starting their Newsletter or launching their LinkedIn).
High-value implementation. You build their safety net for them so they don't have to learn a new platform from scratch.
Execution Plan
Sell 'traffic insurance' to successful creators.
Find businesses or creators doing well on one risky platform (like TikTok). Offer them the $47 Repurposing Kit to help them move that audience to a safer place, like an Email List. Upsell the 'Done-For-You Setup' once they trust you.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Is your business one algorithm update away from bankruptcy?"
"The 'Traffic Insurance' every smart business needs right now"
"Stop building your house on rented land: How to own your audience"
"How to double your traffic sources without creating new content"
"Don't let a banned account kill your revenue stream"
"From fragile to bulletproof: Diversifying your customer acquisition"
Ready-to-Sell Assets
White-label solutions from our library.
