Discounting too often
When a business constantly runs sales, they destroy their profit margins and train customers to settle for nothing less than a deal. This trap creates cash flow today but ruins long-term viability.
A high-leverage problem to solve because it involves simple math and psychology, not complex tech. The financial upside for the client is immediate.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because '20% off' revenue often means cutting 50% of the actual profit.
Business owners frequently panic during slow months and hit the 'sale' button. While this brings in quick revenue, it kills their take-home profit and devalues the brand. They will happily pay for a strategy that allows them to sell volume without slashing prices.
Three Ways to Monetize
Proven entry points for this market.
The 'No-Discount' Promo Cheat Sheet
A list of 20 specific ways to create urgency and excitement (like bonuses, faster shipping, or limited quantities) without lowering the price.
Allows a business owner to run a promotion this weekend that actually keeps money in their pocket.
The Full-Price Promo Calendar
A 12-month template pack of email scripts and social posts designed to sell products at full price using psychological triggers like scarcity and exclusivity.
A plug-and-play system that stops the panic-discounting cycle for good.
Profit Margin Rescue Audit
Review their last 6 months of sales to calculate exactly how much profit was lost to discounts, then build a 90-day strategy to retrain their customers.
High-ROI service where you find 'hidden money' they are currently giving away.
Execution Plan
Show them the 'Markdown Math'
Create a simple spreadsheet calculator that shows a business exactly how many *more* units they have to sell to break even when they offer a 20% discount. Offer this as a cheap $19 tool or free lead magnet, then upsell your Promo Calendar.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop training your customers to wait for a sale"
"Why your '20% Off' sale is actually costing you 50% of your profit"
"How to double your sales volume without lowering your price"
"The 'Race to the Bottom' ends today: Pricing for profit"
"Retire the coupon code: 5 better ways to create buying frenzy"
"Is your pricing strategy secretly bankrupting you?"
Ready-to-Sell Assets
White-label solutions from our library.
