Doing work below pay grade
Business owners often trap themselves doing low-value tasks like data entry, scheduling, or basic admin. This creates a bottleneck where the most expensive person in the company is doing the cheapest work.
Extremely common problem with a low barrier to entry. Owners are desperate to buy back their time, making this an easy sell with high perceived value.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because the owner is the bottleneck.
If an owner whose time is worth $500/hour spends 10 hours a week on $20/hour tasks, they are actively losing money. They pay to stop feeling overwhelmed and to free up time for growth-focused work only they can do.
Three Ways to Monetize
Proven entry points for this market.
The CEO vs. Worker Checklist
A categorized list helping owners instantly identify which daily tasks they must stop doing immediately.
An easy impulse buy for overwhelmed owners who need clarity on where their time is going.
Standard Operating Procedure (SOP) Toolkit
A library of pre-written instructions for common admin tasks (invoicing, email support, scheduling) that they can hand to an assistant.
Saves them dozens of hours of writing instructions. High value because it enables immediate delegation.
Operations Audit & Delegation Setup
You review their week, document their processes for them, and set up a system so they can hand off the work.
You do the 'boring' documentation work so they can experience immediate freedom.
Execution Plan
Help them fire themselves.
Start by creating a simple 'Delegation Kit' (templates for handing off email and calendar management). Sell this for $27. Follow up with buyers to offer a $500 'SOP Writing Service' where you interview them for an hour and write their training manuals for them.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop being the highest-paid janitor in your own business"
"How to buy back 10 hours a week without hiring a full-time employee"
"The $15/hour tasks that are costing you $100k a year in missed growth"
"Escape the operational weeds and get back to strategy"
"Why you feel burned out even though you're 'successful'"
"The Delegation Playbook: Exactly what to get off your plate today"
Ready-to-Sell Assets
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