No exit or long-term plan
Many business owners feel trapped because their company relies entirely on them to function. Without a clear plan to sell or step away, they possess a job rather than an asset, risking burnout and leaving huge potential profits on the table.
Requires some strategic thinking, which bumps the difficulty slightly, but the income potential is massive because you are directly influencing the owner's biggest financial event.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because a business you can't sell is just a stressful job.
Every owner eventually wants out—whether through retirement or selling for a lump sum. Without a plan, they risk walking away with nothing for their years of hard work. They invest in this to secure their financial future and freedom.
Three Ways to Monetize
Proven entry points for this market.
Exit Readiness Checklist
A straightforward assessment tool that helps owners score their business on the key factors buyers look for.
Low barrier to entry; helps owners instantly see where their gaps are.
The Sell-Ready SOP Kit
A comprehensive system of templates and guides to document operations, organize financials, and structure the business for a future sale.
High perceived value because it saves them hundreds of hours of organization.
Exit Strategy Roadmap
A consultative service where you audit their business valuation and create a 12-month plan to increase it before they sell.
Extremely high value; owners will pay a premium to add zeros to their final exit price.
Execution Plan
Sell peace of mind.
Start by selling a 'Due Diligence Organization Kit' for $47—a folder structure and checklist for documents a buyer would ask for. It's an easy first step for an overwhelmed owner. Then, upsell them into helping document the processes (SOPs) that are missing from that kit.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Is your business an asset you can sell, or just a job you can't quit?"
"The 12-month roadmap to doubling your business valuation"
"Don't leave money on the table: Prepare your exit before you're ready to leave"
"Stop being the bottleneck: How to build a business that runs without you"
"The 'Bus Factor' Audit: What happens to your wealth if you can't work tomorrow?"
"Turn your chaotic daily grind into a sellable turnkey asset"
Ready-to-Sell Assets
White-label solutions from our library.
