No expense tracking
Many businesses focus entirely on making sales while ignoring where the money goes. Without tracking expenses, owners overpay on taxes, bleed cash through forgotten subscriptions, and have no idea if they are actually profitable.
This is one of the most common problems for small business owners and freelancers. The solution (basic tracking) is easy to learn, but the relief you provide is worth high fees.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because invisible costs destroy profit margins.
Owners are often terrified of their own bank statements. They pay to remove the anxiety of 'not knowing' and to stop wasting money on software or services they do not use.
Three Ways to Monetize
Proven entry points for this market.
Tax Deductions Cheat Sheet
A curated list of common, legal expense categories for specific industries (e.g., Photographers, Coaches) so they stop overpaying taxes.
An instant 'money-saving' tool that requires zero technical setup.
The 'No-Math' Profit Tracker
A pre-built Notion or Google Sheets dashboard that automatically calculates profit when expenses are entered.
A one-time purchase that replaces expensive monthly accounting software for beginners.
Monthly Expense Cleanup
A done-for-you service where you categorize their transactions once a month and send them a simple 1-page summary of where their money went.
High-retention recurring revenue; owners never want to go back to doing this themselves.
Execution Plan
Sell clarity to chaotic freelancers.
Create a simple 'Expense Tracker' template in Google Sheets. Find freelancers on social media who complain about tax season or admin work. Sell the template for $27, then offer to set it up and import their last 3 months of bank statements for a $150 fee.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop wondering where all your revenue went at the end of the month"
"The 'Invisible Leak' Audit: Find the $500/mo you're wasting on forgotten subscriptions"
"Turn your chaotic bank statement into a clear profit report"
"Tax season doesn't have to be a nightmare if you start tracking today"
"How to keep more of what you earn without selling more clients"
"You aren't a business owner until you know your profit margin"
