No plan for market downturns
Most businesses assume good times will last forever. When the economy dips or the market shifts, they are caught off guard with no cash reserves and no strategy. This turns a temporary slump into a business-killing crisis.
Requires some strategic thinking, but the payoff is massive because you are selling survival. Demand spikes heavily whenever the news mentions a 'recession'.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because survival is worth more than growth.
When revenue drops, overhead expenses usually don't. Business owners pay for this to buy 'sleep insurance'—knowing they have a concrete plan to stay alive and profitable when the market gets tough.
Three Ways to Monetize
Proven entry points for this market.
Downturn Survival Checklist
A calm, step-by-step checklist of immediate expenses to cut and assets to protect if sales drop unexpectedly.
Sell this as an 'emergency brake' guide. It’s cheap peace of mind for worried owners.
Recession-Proof Finance Toolkit
A bundle containing cash flow stress-test spreadsheets, team communication scripts, and a 'War Room' financial protocol.
A professional system that helps owners model different 'worst-case' scenarios without panic.
Resilience & Risk Audit
A consulting service where you review their P&L, supply chain, and customer base to build a custom contingency plan.
High-ticket strategy that positions you as a trusted advisor who protects their legacy.
Execution Plan
Sell peace of mind with a 'Stress Test'.
Create a simple 'Recession Readiness Scorecard' PDF. It asks 10 simple questions about their cash reserves and fixed costs. Sell it for $27. It highlights their vulnerabilities instantly, setting you up to pitch a more expensive strategy audit to fix the gaps.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Is your business ready if sales drop 30% next month?"
"The exact protocol smart owners use to survive a recession"
"Sleep soundly: How to build a business that bends but never breaks"
"Don't let a bad market kill a good business"
"The 'War Room' guide to navigating economic downturns"
"Turn a market crash into a market share opportunity"
Don't want to build
this yourself?
We will transform this opportunity into a signature digital asset tailored to your brand.
Zero writing required.
Limited spots available per month