No training materials
When a business doesn't have written manuals or training videos, new hires have to guess how to do their job. This causes mistakes, slow work, and forces the owner to answer the same questions over and over again.
Very low technical difficulty—you are just documenting steps. However, the demand is massive because almost every small business owner is trapped doing everything themselves because they haven't written down how to do it.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because 'training by shadowing' is expensive and risky.
If a business relies on one person to teach another, they lose money every time that person is busy or leaves. Owners pay for training materials to stop being the bottleneck and to ensure every employee delivers the same quality work without constant supervision.
Three Ways to Monetize
Proven entry points for this market.
Role Onboarding Checklist
A precise Day 1 to Day 14 checklist for a new hire, ensuring they have access to logins, files, and basic expectations immediately.
Solves the 'what do I have them do today?' panic for hiring managers.
Standard Operating Procedure (SOP) Template Pack
A library of pre-formatted templates (Google Docs or Notion) for common business tasks like 'How to answer the phone' or 'How to draft an invoice'.
Saves the business 50+ hours of formatting time—they just fill in the blanks.
Done-For-You Process Extraction
Interview the business owner or top employee, record the call, and turn it into a polished step-by-step training manual.
The owner doesn't have to write a single word. You hand them a finished 'Company Playbook'.
Execution Plan
Start by organizing the chaos
Create a simple 'New Hire Welcome Kit' template (Simple Offer) containing a login sheet, a first-week schedule, and a task list. Sell this to local businesses posting 'Now Hiring' ads. Once they trust you, offer to write their actual training manuals (Service Offer) for a higher fee.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop answering the same question 40 times a week"
"The 'Bus Factor': What happens if your best employee quits tomorrow?"
"How to get a new hire 100% productive in their first week"
"Turn your business into a system that runs without you"
"Why your team makes mistakes (and how a simple checklist fixes it)"
"Escape the 'I have to do it myself' trap"
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