Offer solves a non-urgent problem
If customers realize they can wait to buy a product without any negative consequences, they will almost always wait. This problem kills conversion rates because 'later' usually turns into 'never,' leaving the business with interested leads but zero sales.
Requires understanding buyer psychology more than technical skills. The demand is massive because this is often the hidden reason why 'great' products fail to sell.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because 'nice to have' doesn't pay the rent.
Business owners are often confused why people compliment their product but don't buy it. They pay for this solution because they need to shift their offer from being a 'vitamin' (optional) to a 'painkiller' (mandatory) to unlock consistent revenue.
Three Ways to Monetize
Proven entry points for this market.
The Urgency Audit Checklist
A 15-point checklist to see if an offer has enough natural urgency triggers to make people act now.
Sell this to frustrated business owners who want a quick diagnosis of why their launch failed.
Vitamin to Painkiller: Offer Repositioning Kit
A step-by-step workbook and template pack that helps businesses rewrite their dull offers into urgent, must-have solutions.
High-leverage product that teaches a valuable skill (copywriting and positioning) without requiring you to do the writing yourself.
Offer Hook & Headline Makeover
A done-for-you service where you rewrite the top 20% of their sales page to inject specific urgency and pain relief.
Great entry-level service. It is high impact but low scope, so you don't get stuck in months of work.
Execution Plan
Fix a 'boring' offer this week
Find a business selling a generic product (like 'better health' or 'more productivity'). Sell them the $27 Audit Checklist to show them why their sales are slow. Then, pitch the $500 makeover to fix their main headline so visitors feel the need to buy immediately.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop selling vitamins and start selling painkillers"
"Why your customers love your product but never typically buy it"
"The 'lazy buyer' fix: How to make buying NOW the only logical choice"
"Turn 'I'll think about it' into a paid invoice"
"3 ways to create ethical urgency without using fake countdown timers"
"Your offer isn't bad, it's just not urgent (and how to fix it today)"
Don't want to build
this yourself?
We will transform this opportunity into a signature digital asset tailored to your brand.
Zero writing required.
Limited spots available per month