Poor employer brand
When a company looks unappealing to potential employees, they struggle to hire good people. If their online presence looks outdated, boring, or negative, top talent will ignore their job posts and go to competitors.
You don't need to be an HR expert to fix this; it is essentially marketing applied to hiring. Companies are desperate for talent, so they pay well to look attractive to candidates.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because open job roles cost the business money every single day.
If a business can't hire, they can't grow. They lose money on lost productivity and expensive recruiting fees. They will happily pay to fix their image so they can attract better people faster, without having to offer inflated salaries.
Three Ways to Monetize
Proven entry points for this market.
Job Post Quality Checklist
A simple audit tool to check if job listings have the right hooks, clarity, and appeal to attract candidates.
Easy entry point that immediately helps a business owner understand why they aren't getting applicants.
Talent Magnet Toolkit
A bundle of templates for 'We're Hiring' social posts, better job descriptions, and a guide to getting positive Glassdoor reviews.
Gives them a professional recruiting appearance instantly without hiring an expensive agency.
Employer Brand Makeover
Rewrite their job descriptions, optimize their LinkedIn company page, and create a slick 'Culture Guide' PDF for candidates.
High-value service that saves the owner dozens of hours and helps them close better hires.
Execution Plan
Fix their boring job descriptions.
Most small businesses copy-paste dry, boring job descriptions that nobody reads. Create a 'Job Description Rewrite' guide ($27) or offer to rewrite them manually for $150 per role. It is a low-friction way to prove your value before pitching a larger branding package.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop losing top talent to your competitors just because they look cooler"
"Why good candidates are ghosting your job interviews"
"Turn your boring job post into a candidate magnet"
"How to hire A-players without paying absurd salaries"
"The 'Careers Page' mistake that is scaring away your best applicants"
"Fix your reputation on Glassdoor before it kills your next hire"
Don't want to build
this yourself?
We will transform this opportunity into a signature digital asset tailored to your brand.
Zero writing required.
Limited spots available per month