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Poor pricing presentation

Many businesses lose sales simply because their pricing is confusing, cluttered, or ugly. If customers can’t instantly understand the difference between packages or why the price is justified, they usually click away.

Opportunity Score

Very approachable for beginners because it relies on logic and simple design, not complex math. Business owners love this because a cleaner pricing page often leads to immediate sales increases.

Analysis based on market demand, income potential, and implementation difficulty.

4
Difficulty

Barrier to entry

8
Income

Revenue potential

9
Demand

Market volume

Market Motivation

The psychology of the buyer

Because a confusing price tag scares away money.

When a customer is ready to buy but can't figure out which option is right for them, they hesitate and leave. Fixing how prices are displayed removes that friction, capturing revenue that would otherwise be lost.

Three Ways to Monetize

Proven entry points for this market.

Quick Win

Pricing Psychology Checklist

A 15-point checklist ensuring a pricing page has all the right psychological triggers (like anchors, trust badges, and clear distinct tiers).

$17 - $29

A quick entry-point product that helps businesses audit themselves in 10 minutes.

Core Asset

High-Converting Pricing Table Templates

A collection of plug-and-play designs (Canva/Figma) and copy scripts for 'Good, Better, Best' pricing tiers.

$47 - $97

Allows you to sell a polished 'solution' that business owners can implement immediately.

High Ticket

Pricing Strategy & Layout Overhaul

Review their current pricing structure, simplify the options, and rewrite the copy to highlight the value of the most expensive package.

$500 - $1,500

High value because you are directly helping them sell more of their premium services.

Execution Plan

Organize a mess into 3 clean columns.

Find a service business (like a cleaner or photographer) with a messy list of prices. Offer to organize it into a 'Good / Better / Best' table. You can use a simple template to make it look professional and easy to read.

Offer Angles

Hooks and copy ideas to test in your marketing.

"Is your pricing page confusing your customers?"

"The 'Good, Better, Best' secret to increasing average order value"

"Stop losing customers at the final step: Fix your pricing presentation"

"How to display your prices so people actually want to pay them"

"Visual psychology tips that make your 'expensive' option look like a steal"

"Turn that messy price list into a high-converting sales table"

Ready-to-Sell Assets

White-label solutions from our library.

Strategic Pricing Optimization

Strategic Pricing Optimization

Price Psychology Optimization

Price Psychology Optimization