Underperforming team members
When employees operate below their potential, the business pays full salaries for partial results. This creates a bottleneck where the owner has to step in and redo work, killing growth and morale.
Managing people is a universal pain point. While human dynamics can be tricky, the financial upside of fixing a broken team is massive, justifying high fees.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because payroll is usually the biggest expense, and wasted payroll kills profits.
If an employee costs $5,000 a month but creates bottlenecks, they are an active liability. Owners pay to fix this because firing and re-hiring is expensive, stressful, and risky. They desperately want their current team to step up so they can stop micromanaging.
Three Ways to Monetize
Proven entry points for this market.
Daily Accountability Checklist
A simple one-page reporting script that team members fill out at the end of the day.
Sell this to stressed owners instantly. It gives them visibility without being 'the bad guy'.
The Performance Reset Toolkit
A comprehensive set of templates for 90-day reviews, KPI tracking sheets, and Performance Improvement Plans (PIPs).
Allows you to sell a 'management system in a box' that makes the owner look professional and organized.
Team Audit & KPI Implementation
You meet with the owner to define clear goals for every role, then set up a tracking dashboard for them.
High-value consulting. You aren't just fixing a spreadsheet; you are saving the owner's sanity and payroll budget.
Execution Plan
Help owners see the truth
Most owners feel their team is slow but have no data. Start by selling a $27 'End-of-Day Report Template' that forces employees to list exactly what they accomplished. Upsell a $197 session to help the owner define metrics for their hardest-to-manage employee.
Offer Angles
Hooks and copy ideas to test in your marketing.
"Stop paying full salaries for half-hearted work"
"How to know exactly what your team did today without micromanaging"
"The 3-step 'Reset' conversation that turns B-players into A-players"
"Don't fire them yet: Try this performance framework first"
"Eliminate the 'What are they actually doing?' anxiety"
"Get your team to execute without you holding their hand"
"Turn your payroll expense into a profit generator"
