Underpriced offers
Many businesses charge too little for their work because they fear rejection or don't know their true costs. This leaves them working extremely hard with very little actual profit to show for it.
One of the easiest problems to spot and fix mathematically, but owners often struggle with the confidence part. The financial upside of fixing this is huge.
Analysis based on market demand, income potential, and implementation difficulty.
Barrier to entry
Revenue potential
Market volume
Market Motivation
The psychology of the buyer
Because low prices attract high-maintenance clients and kill profit margins.
When a business undercharges, they have to work twice as hard to make ends meet. Owners are desperate to stop the 'race to the bottom' and start engaging with customers who value quality over the lowest price.
Three Ways to Monetize
Proven entry points for this market.
Rate Increase Script Pack
A set of copy-paste email templates for service providers to professionally announce a price increase to existing clients.
Sell this immediately to freelancers and agencies who are scared to ask for more money.
The Perfect Pricing Calculator & Playbook
A comprehensive toolkit with spreadsheets to calculate true margins and a guide on how to bundle services to charge premium rates.
Positions you as a strategic partner who understands the math of business, not just the emotions.
Profit Margin & Repricing Audit
A consulting service where you analyze their current costs, review competitor pricing, and restructure their entire offer to maximize profit.
High ROI service because a single strategic price hike can pay for your fee in the first month.
Execution Plan
Help them ask for a raise
Create a simple PDF guide called 'How to Raise Your Rates in 2024' that includes 3 email scripts. Sell it for $27 to freelancers in Facebook groups. Once they buy, offer a $150 'Offer Review' call to help them repackage their services.
Offer Angles
Hooks and copy ideas to test in your marketing.
"How to raise your prices by 20% without losing your best clients"
"Stop subsidizing your clients with your own burnout: A guide to pricing"
"The math of margins: Why being the 'cheapest' is a guaranteed path to failure"
"Charge what you're specifically worth, not just what the market averages"
"Turn your low-paying service into a premium offer with zero extra work"
"The 'Inflation Adjustment' method for painless revenue growth"
Ready-to-Sell Assets
White-label solutions from our library.
