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Weak customer research

Most businesses make costly guesses about what their customers actually want, leading to failed products and ignored ads. This problem involves fixing that blindness so the business knows exactly who to sell to and what to say.

Opportunity Score

Surprisingly easy to start because most competitors don't do it at all. The value is incredibly high because better research improves every other part of the business.

Analysis based on market demand, income potential, and implementation difficulty.

4
Difficulty

Barrier to entry

8
Income

Revenue potential

9
Demand

Market volume

Market Motivation

The psychology of the buyer

Because guessing is the most expensive thing a business can do.

When a business guesses what customers want, they waste thousands on ads that don't convert and products nobody buys. They will happily pay to stop 'flying blind' and finally understand exactly what makes their buyers tick.

Three Ways to Monetize

Proven entry points for this market.

Quick Win

The 'Ask The Right Questions' Script Pack

A curated list of the 20 most revealing questions a business can ask their customers to uncover hidden buying triggers.

$27 - $37

Low-effort entry point. Owners love this because they often don't know what to ask.

Core Asset

Ideal Customer Avatar Toolkit

A complete template system for building detailed 'Customer Personas'—including demographics, pain points, and emotional drivers.

$67 - $127

Creates a tangible asset the business can use forever to train employees and brief ad agencies.

High Ticket

Customer Insight Deep Dive

You conduct phone interviews with 5 of their best recent customers, record them, and deliver a 'Strategy Report' summarizing exactly why they bought.

$750 - $2,000

High-ticket tailored service. You do the work they are too scared or busy to do.

Execution Plan

Sell the questions, upsell the answers

Create a simple 'Customer Discovery Checklist' (the simple offer) and sell it for $27. Once they buy, offer to perform the actual interviews for them as a done-for-you service. This bridges the gap between a small purchase and a high-ticket consulting fee.

Offer Angles

Hooks and copy ideas to test in your marketing.

"Stop guessing what your customers want and start knowing"

"Why your ads are being ignored (and how to fix your messaging)"

"The 3 simple questions that reveal why people really buy from you"

"Build a marketing strategy based on data, not intuition"

"Silence the guesswork: How to define your perfect customer in 60 minutes"

"Turn one-time buyers into raving fans by understanding their true needs"

Ready-to-Sell Assets

White-label solutions from our library.

Customer Research Interview Protocol

Customer Research Interview Protocol